Amazon Announces Platform to Bring Video Providers’ Creations to its Customers

By Jennifer Cowan

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Amazon is taking on video king YouTube with a new platform that enables creators to make their video content available to the eCommerce site’s millions of customers.

Dubbed Amazon Video Direct (AVD), the new self-service program gives video providers the ability to upload their creations to Amazon Prime Video and earn royalties based on the minutes streamed.

Videomakers have the option of making their clips available to all Amazon customers ad-supported or to offer them up to Prime members for a one-time rental price or purchase price. It is also available as an add-on subscription through the Streaming Partners Program for larger providers.

“It’s an amazing time to be a content creator,” Amazon Video vice-president Jim Freeman said in a press release. “There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service. We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

Video providers can make their titles available in any country where Amazon Video is available: the U.S., Germany, Austria, the U.K. and Japan. It is compatible with Fire TV, Fire and other iOS and Android tablets, connected TVs, game consoles, iOS and Android phones, and laptops.

Creators also will have access to performance metrics, such as number of minutes a title was streamed, projected revenue, payment history and number of subscribers. They will have the ability to make changes based on their metrics.

Amazon also announced the AVD Stars program, which is launching today, to give video creators a share of $1 million per month based on customer engagement with their title.

Under the program, Amazon will dole out a monthly bonus from the fund based on the Top 100 AVD titles in Prime Video combined with other revenue earned. Any creators who use AVD to make their titles available in Prime Video will automatically be enrolled. The first bonus distributions will be based on streaming activity from June 1 to 30.


Jennifer Cowan is the Managing Editor for SiteProNews.

The post Amazon Announces Platform to Bring Video Providers’ Creations to its Customers appeared first on SiteProNews.

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