By Julia McCoy
They say there is no rest for the wicked. Not to sound evil or anything, but the same saying most definitely applies to content marketers.
More of a blessing than a curse, content marketers love creating content and they understand that being consistent is a critical part of being successful.
From blog posts to podcasts and beyond, content marketers eat and drink content and it’s the goal of every great content marketer to create consistent, reliable content that their readers will be able to recognize at a glance.
The only problem? The quest for content consistency could lead to a risk of repetition.
Because of this, content marketers have to be careful to strike a good balance between being reliable with their content and simply being over-the-top.
Luckily, this isn’t as tough as it sounds. Here’s what you need to know to win at consistent content creation today and in the future.
How Much Content is Enough Content?
For content marketers, more is always better. As it turns out, though, that’s also true for audiences. According to a study conducted by Hubspot, content marketers who post 15 blogs each month will be rewarded with more than 1,200 new leads each month. Additionally, companies who publish an average amount of content enjoy a 200 percent increase in ROI over 36 months. This is true despite the fact that only 26 percent of companies have a formal content strategy drawn up. It stands to reason that companies that produce more blogs will enjoy more traffic, but many companies don’t realize exactly how much traffic we’re talking about.
The reason that posting more often is so effective is that it allows a company to develop in a variety of ways. By posting frequently, content marketers not only draw more traffic but they also hone and develop their unique voices, which is an important piece of developing a solid web presence.
On the other hand, companies who don’t create content on a regular basis or only create crappy, half-hearted content because they know that, technically, they need to are likely to suffer from a few different pitfalls. First, these companies will instantly come off to readers as being cheap, which destroys sales and drives customers away. Today’s consumers have larger-than-average BS detectors and the majority of them can tell instantly if a company enjoys the content it creates or just does it to make sales and appeal to their customers’ …read more